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He declined to say how much revenue AR has brought in, but said, “We’re seeing that consumers who are doing it and trying the lipsticks on are much more engaged, much more likely to convert and we’re seeing a direct link to sales.”As opposed to using a type of AR that forces consumers to download a mobile app, Estée Lauder is working with a company called Modi Face that powers web-based AR.“It’s exciting that there is no barrier to the consumer—she doesn’t need to download an app, she doesn’t need to worry if her phone is ready.She can just go to the website wherever she is,” Roman said.Both pieces of software can view live feeds from the camera, record footage, activate when motion or sound is detected, and connect with IP Webcam.They are missing minor features like camera focusing and LED control, but you can remotely control those through IP Webcam itself.Note: You will need to give IP Webcam complete control of your Android phone’s camera for this to work, meaning no other apps can use the camera while IP Webcam is running.This is a small price to pay for the app’s great functionality.Both Webcam XP and Netcam Studio are extremely versatile with tons of features, and if you decide to kick it up a notch, you can transform your Android device into a real security camera with them.

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“Facebook has not been interested in having brands integrated into that AR environment and their work has been more similar to Snapchat.”Brands are using Facebook in other ways to tie into AR, too.The campaign was Acura’s first significant work with augmented reality and underscores how far the technology has come in the past year in moving from gimmicky branded apps to informing broader social and digital campaigns.“We have dabbled in marketing technology in the past six months, which is an area we [find] interesting and a space where we can explain our high-tech features—this is the first time that we have used augmented reality,” said Jessica Fini, social media manager of American Honda.“Augmented reality is a couple of years old but nobody had put in the experience where you’re driving a car or doing something that’s paired with the virtual world.”“They’ve got a big library of ways to do lenses right and wrong and they’re starting to get better insights by vertical,” commented Mike Dossett, associate director of digital strategy at RPA.This guide also comes with no warranty and is not intended to be a secure security system that guarantees safety – if you want something like that, get a professional security solution.If you own an Android device there a ton of apps you can use to accomplish your remote camera needs.

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