But then that awkwardness is probably actually going to make things pretty funny — thereby oiling the wheels of a fun first (faux) date. Not so, says Say Something’s London-based founder and CEO Marian Gazdik. “Our objective is to help people improve using our app and THEN go and meet people, using Match, e Harmony, Zoosk or whatever,” he stresses.
He spells out the two “key premises” of the app as: 1.
” says Gazdik via email, wading deeper into gender stereotyping.
All of which does rather give the impression that the app is wrestling with a contradiction: it needs to attract women to function properly, but may not actually be saying all the right things to get enough women interested in spending quality time with it. Say Something is presumably angling its conversation at men because it’s hoping to tap into the kind of male appetite for dating advice evinced by the popularity of ‘pick up’ manuals aimed at men, like Neil Strauss’ The question is whether it’s also doing enough to convince women to take part.
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People will NOT meet in real life: we don’t encourage it and it is normal that the app’s algorithm will match a man from London with a girl from NY. Dating SIM, is another of his dating game efforts, which he says has amassed around 22,000 users with “no marketing budget.” That app started out as a “serious dating advisor for men” and gained only a small user-base (of around 500 users).
(Yes, they can end up having fun, but it’s not going to be the main use case). Because they will never meet, they will be much more likely to share honest feedback with each other. It presents players of its dating game with scenarios where they might be able to strike up a conversation with a handsome stranger IRL, such as in a coffee shop queue or being smiled at in a bar, and then lets them try out an opening line on a player of the opposite sex so they can get feedback on whether it was a killer or a clanger. Isn’t practicing dating conversation in bite-sized text snippets just going to encourage people to come up with more cheesy one-liners? If they use cheesy pick-up lines, the game is over at level one. But after gamifying it to shift the emphasis to fun he realised he was onto something as the number of users swelled.
Like most Hasidic Jews (we both became religious later in life), our dating period lasted a very short time. I mean, how you can feel that burning love when you’re sitting at the table discussing how to use the last twenty dollars in your bank account? How can you feel it when you think it makes perfect sense to put your socks on the floor after you’re done with them, and she has this crazy idea that they need to go in the laundry basket? And now, as I’m a bit older and a bit more experienced with this relationship, I’ve finally come to realize something. Or rather where, if they do, it doesn’t matter because you’re not actually on a date yet.Where, in fact, it’s helpful feedback if your cloying online overtures are met with a barrage of ROFLs and LMAOs because you’ll know to avoid trying that particular line IRL.“People like the relaxed way of learning a topic that stresses them out a lot — dating is very stressful for many,” he adds.Say Something takes another bite at the dating gamification cherry, but this time, Gazdik says he’s trying to offer something that also appeals to female users.