Author Nick Paumgarten points out that the sites in question – OK Cupid, e Harmony and – are not only in the business of setting people up, they’re in the business of selling, well, love.
Each site also has their own philosophy of what works best (e.g.
This being our brave new world, whether we like it or not (and the movie poster to the right notwithstanding).
She has used brain scans to track the activity of chemicals in the brains of people in various states of romantic agitation.
She has devised four per sonality types, or “dimensions” (explorer, negotiator, builder, director), that correspond to various neurochemicals (respectively, dopamine, estrogen/oxytocin, serotonin, testosterone).
If your herd is larger, your top choice is likely to be better, in theory, anyway. When there is something better out there, you can’t help trying to find it. This is called “revealed preference,” and it is the essential element in Match’s algorithmic process.
You fall prey to the tyranny of choice—the idea that people, when faced with too many options, find it harder to make a selection. Match knows what’s right for you—even if it doesn’t really know you.